About Us

The Manifesto: Why “Cyanide”?

I don’t buy traffic. I buy undervalued attention.

Most marketers treat digital advertising like a slot machine. They pull the lever (launch ads), cross their fingers, and hope for a jackpot.

They talk about “Brand Awareness,” “Storytelling,” and “Vibes.” I talk about Unit Economics.

My name is Afif Sarwar. I founded Cyanide Tech with a single, ruthless objective: To kill the fluff in the MarTech industry.

The Origin Story

In 2018, I watched a venture-backed startup burn $250,000 in 30 days on “Brand Lift” campaigns. They got millions of impressions, thousands of likes, and zero profit. They went bankrupt six months later.

I realized then that the industry was lying. The big platforms (Google/Meta) want you to bid broad. The big agencies want you to spend more. I decided to go the other way. I started looking for the inefficiencies. The pricing errors. The arbitrage gaps.

I discovered that while everyone was fighting for $20 CPMs in New York, I could buy the exact same human attention in “efficiency markets” for $0.50—and monetize it through global digital products.

Why “Cyanide”?

Cyanide is a poison. It is fast, efficient, and lethal. Cyanide Tech is the antidote to the “bloat” that kills businesses.

• We poison the vanity metrics.
• We kill the “best practices” that don’t work.
• We distill marketing down to its purest element: Math.

The Track Record

I am not a guru. I am a practitioner.

• $5M+ Managed Ad Spend: Across Meta, Google, and TikTok.
• The Creator: Author of the Global Ad Cost Index 2026.
• The Builder: Developer of the Cyanide ROAS Calculator and the Behavioral Proxy Stack.

My Promise to You

You will never find “Top 10 Tips” articles here.

You will find data. You will find proprietary frameworks. You will find the exact strategies I use to exploit pricing inefficiencies in the global ad auction.

If you are looking for “hacks” to get rich quick, leave.

If you are looking for the Unit Economics to build a global empire, welcome to the lab.

Afif Sarwar

Connect With Me

I build in public. I share the wins, the losses, and the data.

• LinkedIn